100 Words On….. Influencer Marketing

Photo by Maxim Ilyahov on Unsplash

You cannot be an influencer if nobody cares. Before taking offence, think about your messaging. Is the content useful, enlightening, and entertaining or narcissistic, saturated, and unoriginal? Influencers are a powerful ally in the war for attention and dollars. While perceived to have an easy life, they struggle to remain relevant in a fickle and global marketplace. Their followers can create or destroy a brand and…